Over million strong in the U. This is particularly true when considering the U. Census Bureau projects the multicultural population above the age of 21 will increase by 20 million people over the next 10 years. Sales of beer, wine, and spirit are trending up, and multicultural consumers of legal drinking age LDA are a key force behind this growth. In the last year, penetration of alcoholic beverages ticked up for Asian-Americans and Hispanics. African-Americans prefer to spend the majority of their alcoholic beverage dollars on spirits. In addition to vodka, African-Americans are also increasingly purchasing gin, bourbon, brandy and cognac.
State of the industry: What’s to come for alcohol in 2019
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NEW YORK— The beverageware market continues to be fueled by consumer preference for designs that perform well, particularly for temperature retention of cold drinks. Stainless steel vacuum insulation continues to trend. However, the technology has expanded beyond use for keeping water cold and coffee hot. Vendors are focusing on vessels that can serve multiple purposes, including designs that can serve and transport adult beverages, such as white wine and frozen cocktails, and keep them cold on the go, mixing a fun element along with the function.
Five Marketing Lessons For Brands In The Adult Beverage Category
In addition, a rise in the number of women who consume alcohol—especially wine—has expanded the China market. Overall, Chinese consumers are increasingly willing to try new varieties of alcoholic beverages. For example, companies must determine how to alter or market their products to appeal to Chinese consumer tastes and increasing health concerns. They must also maneuver through a changing regulatory environment. Companies that closely track market developments are on the path to success.
Millennials are the youngest legal drinkers in the United States and are not shy about sharing their alcoholic preferences. In order to better understand US adult drinkers, we created five distinct orbits based on research conducted by Consumer Orbit, an analytics and media-planning agency based out of Kansas City. Below is a detailed outline of five lessons we have learned from millennial inspired trends that are impacting the adult beverage category:. Millennials are often viewed as an impulsive generation. Photo credit: Wikipedia.